Facebook Messenger App Launches

Facebook messenger app has launched this week for the iPhone and Android markets. What’s it all about?

Facebook messenger is a separate app from the main Facebook app that you currently use to access your profile and friends. It’s sole purpose is to get a message to one of your contacts, whether a phone contact or one that resides in Facebook.

Similar to the Blackberry messenger and perhaps gunning as a replacement for phone texting itself, the Facebook messenger app looks to plug a gap before Apple launches a similar product and Google+ gets enough traction.

Facebook messenger app delivers messages through notifications and SMS texts. The idea being that there is more chance that your message will be received quickly, there is no where for them to hide even if they are away from their phone as long as they are logged in somewhere.

You can also utilize groups to have a conversation en masse and you can utilize location data if you have it switched on to send your location or meeting point. All your messages and conversations are kept in one place so that you can see a full history of the conversation.

Facebook Messenger App Competition

Apple are rumoured to be integrating a similar facility when the new version of it’s operating system, iOS 5, is launched later this year. However, it is thought that this will be similar to their facetime application where it can only be used for messaging between Apple products. The Blackberry messenger app also has this same limitation.

Facebook messenger on the other hand is not tied to one type of phone, it can go cross platform and could give Facebook the USP that will attract it’s 750 million users to the app.