Google Search Goes Social with Google +1 Button
Google search goes social with the Google +1 Button in a bid to evolve their search engine, improve their results algorithms and engage their audience.
Facebook showed the way with their ‘Like’ button and their 500 million user base, suddenly Google had a major competitor in the search arena from a totally unexpected quarter.
As a nod to the benefits of such a human driven system, and as an attempt to catch up with the social goliaths such as Facebook, Google have launched their own version of the Like button called the +1 button.
If you have a Google account you will be able to vote using the +1 button, voting up the sites that you find useful and voteworthy. Any of your connected friends will be able to see these votes and, I presume, the votes will likely have an impact of everyone’s Google results listings as it would be an obvious addition to their main search algorithm.
Matt Cutts, Google’s main spokesman for all things search related said, “When someone recommends something, that’s a pretty good indicator of quality.”
They have also decided to add the +1 button to Adwords ads where testing has shown an increase in clicks when this functionality was added.
Webmasters will also be able to add a +1 button to their web properties, it is likely that you will see it soon at doubletimemedia.com, don’t forget to vote!
I have been so bewildered in the past but now it all makes sense.