Real Madrid Resort Island Coming to Ras Al-Khaimah (RAK)
Real Madrid Resort Island is being planned for the Al-Marjan Island in Ras Al-Khaimah (RAK) for 2015.
Al-Marjan Island is a group of man-made islands in the Northern Emirate of Ras Al-Khaimah (RAK), park of the United Arab Emirates (UAE) and about 45 mins drive from it’s more famous neighbor, Dubai.
Real Madrid and the RAK authorities are planning to take over one of the islands and turn it into a Real Madrid resort island, hoping it will become a mecca for Real Madrid and fooball fans alike.
Covering about 50 hectares, the Real Madrid Resort Island aims to attract 1 million visitors a year once it is completed at the start of 2015. The final cost is expected to be around $1 billion.
Real Madrid Resort Island Business
No one has ever accused Real Madrids President, Florentino Perez, of lacking ambition and so it is with the Real Madrid Resort Island project. He hopes that it will bring the sporting culture of Real Madrid closer to the now vital Arab and Asian markets.
There is sound business sense behind the Real Madrid Resort Island decision, RAK is located in the sweet spot between the old economic world of Europe, and the new economic powerhouses of Asia. Giving the resort access to a vast number of Real Madrid fans within a short(ish) flight, an estimated 300 million fans with over half located in Asia.
The likelihood too is that a fair chunk of the cost for the project will be picked up by the RAK authorities. They rightly see the PR value of having such a high profile brand lead the way in their drive to become a high profile tourist destination. RAK aims to have 20% of it’s GDP generated by tourist related activities within 10 years.
If the plans come off, sports fans will see an amazing resort come to life. A marina, amusement park, luxury hotels and sporting facilities such as an incredible soccer stadium opening up to the sea will await them.
His Highness Sheikh Saud Bin Saqr Al Qassimi of RAK said
“This is an exciting project developed with a world leading brand. We are proud for being chosen by Real Madrid. We appreciate their vision and we have a million reasons to be optimistic. I wish to congratulate Florentino Perez for his vision and for where he’s taken this club. This is going to transform the United Arab Emirates. We are ready to embrace progress and the millions of visitors who will come to Real Madrid Resort Island.”