Google Announces Quarterly Revenue of $8.44 billion
Google (NASDAQ: GOOG) has announced it’s results for the last quarter of 2010 with revenue showing a large increase over 2009 results.
Eric Schmidt, CEO of Google commented,
“”Q4 marked a terrific end to a stellar year, our strong performance has been driven by a rapidly growing digital economy, continuous product innovation that benefits both users and advertisers, and by the extraordinary momentum of our newer businesses, such as display and mobile. These results give us the optimism and confidence to invest heavily in future growth. Investments that will benefit our users, Google and the wider web.”
Google reported revenues of $8.44 billion in the fourth quarter of 2010, representing a 26% increase over fourth quarter 2009 revenues of $6.67 billion. Google-owned sites generated revenues of $5.67 billion, or 67% of total revenues, in the fourth quarter of 2010. Representing a 28% increase over fourth quarter 2009 revenues of $4.42 billion.
Google’s partner sites generated revenues, through AdSense programs, of $2.50 billion, or 30% of total revenues, in the fourth quarter of 2010. This represents a 22% increase from fourth quarter 2009 network revenues of $2.04 billion.
Revenues from the United Kingdom totalled $878 million, representing 10% of revenues in the fourth quarter of 2010; slightly down when compared to 12% in the fourth quarter of 2009.
Aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of any AdSense partners, increased approximately 18% over the fourth quarter of 2009 and increased approximately 11% over the third quarter of 2010.
Average cost-per-click, which includes clicks related to ads served on Google sites and the sites of the AdSense partners, increased approximately 5% over the fourth quarter of 2009 and increased approximately 4% over the third quarter of 2010.
The also took the opportunity to announce changes at the top of the organisation. Eric Schmidt will take on the role of Executive Chairman from April, while Larry Page will take over as CEO and Sergey Brin will take charge of strategic projects.
Worldwide Google employs 24,400 full-time employees, an increase on the 23,331 full-time employees as of September 30, 2010 and are currently ramping up a large recruitment drive for 2011.
Photo: Google Inc.
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